The first video (HYB) presented a major challenge from the start: there are 4 notebooks with different appearances and configurations that needed to be showcased in just 40 seconds. With this in mind, I proposed to the client that the video focus on the product line rather than the individual products. In other words, we would show who the HYB line is intended for and highlight only the most relevant features of the line, such as lightness, thickness, and available technologies.

This productivity line primarily targeted architects and engineers, but also other users who needed high performance without being gamers. I then proposed timelapse scenes of environments featuring the notebook in themed settings reflecting these professions and uses: musicians, architects/interior designers, engineers, and casual use (amateur photography, spreadsheets, internet browsing).

As a visual guide for the HYB launch, the marketing department had provided a KV sketch that intended to use iridescent materials. Based on that, I proposed animated, colorful backgrounds for the notebook screens simulating the iridescent effect while balancing the overall video with minimalist backgrounds to avoid a cluttered look.

In the final scene of the video, we had to showcase the entire HYB notebook line. For that, I visited the company to photograph and take measurements of all the notebooks they had, and I requested photos and measurements from the factory for notebooks not yet in the store.